May 16 program: Nonprofits & the Changing Media Landscape

News media staff continue to shrink. Although some remain, there are not as many specific “beat” reporters to cover highly specific topics. Many news journalists are required to be generalists and also expected to create content for multiple platforms. How do these and other changes in the media landscape affect news gathering? How can nonprofit…

April 18 program: Emotionally Connecting with your Audiences for Greater Impact

Is how you’re presenting your organization just like everyone else? It’s time to break out and stop just doing things the way you’ve been doing them. We live in a world where we’re bombarded by content and wonder how to best manage the incoming and the outgoing. If the big companies and organizations are hogging…

Social Media Can Be A Vital Media Outlet

Today’s social era has resulted in significant changes to the media environment. Gone almost completely are community affairs departments at radio and television stations, and gone are large writing staffs at many newspapers. What remains is YOU! As a nonprofit or communications professional, it’s your responsibility to get news coverage, write the story, and pitch…

A New Name, A New Era

After 60 years, a name change for PIRATES was necessary. Many wondered about the meaning of the PIRATES’ acronym and what it had to do with the organization’s purpose. Through a year-and-a-half process, your volunteer Board of Directors verified that the organization’s name was confusing for potential and current members. When created as a nonprofit…