May 16 program: Nonprofits & the Changing Media Landscape

News media staff continue to shrink. Although some remain, there are not as many specific “beat” reporters to cover highly specific topics. Many news journalists are required to be generalists and also expected to create content for multiple platforms. How do these and other changes in the media landscape affect news gathering? How can nonprofit…

Feb. 21 program: Using (Sometimes Sticky) Issues of the Day to Promote Your Cause

We all come across topics that are culturally, socially or politically tricky or sticky.  Sometimes it’s a long-standing issue, sometimes it’s a product of the times.  For nonprofits and media, how can these issues and situations be useful?  Are they things to avoid?  How is it best to frame a sticky subject to make it…

March Program: How to Create a Social Media Crisis Communications Playbook

On March 22, NCM Network partnered with the African American Board Leadership Institute (AABLI) and presented a panel discussion and interactive workshop that prepared attendees to handle a social media crisis. Examples of social media crises were discussed with insights how to handle them – and how to prepare for the unexpected.     Panelists…

Crisis Communications

Nonprofits can be messengers when collaborating with the media to disseminate information. As a nonprofit representative, you have the ability to position your agency in the dovetails of a crisis. Remember to not overstep your boundaries yet leverage your nonprofit when being a resource to the media and messenger to your constituencies. Here’s 7 nonprofit crisis tips.