October 18 program: Developing a Strategic Communications Plan

This will be a 90-minute session on best practices in strategic communications with an emphasis on how to develop a customized strategic communications plan for your organization, presented by Hershey Cause Communications. Specific topics to be covered will include how to create a strong core message and how to identify key audiences for your cause, as well as how to determine which communications goals, strategies, and tactics are best for your organization. This interactive workshop will equip you with the knowledge and tools you need to take your organization’s communications to the next level.

Session Agenda

  • Identifying your communications goals
  • Who are you communicating with: understanding your audiences
  • What do you want to say to your audiences: your messages and how to tailor them
  • How to develop your communications strategies and tactics
  • Creating timelines & budgets
  • How to measure and evaluate your communications’ effectiveness

About the presenters:

Vanessa Schnaidt has been helping causes leverage communications to achieve their missions for nearly 15 years, serving in leadership roles at a variety of national nonprofits, grantmaking public charities, foundations, and purpose-driven agencies. She is currently the Group Account Director at Hershey Cause Communications, where she provides oversight on strategy and implementation for client accounts, and helps manage the ongoing development of the agency’s capacity building tools and training programs. She also serves on the Board of Directors at the Dr. Susan Love Research Foundation.

Bethany Babyak is Training Director for Hershey Cause Communications. Building on her years of experience as an educator, coach, and account manager for many nonprofit and foundation clients for the past 10 years, Beth currently oversees the Communicating for Results! training program, as well as the growth of the agency’s overall training portfolio. Instructing and collaborating with clients about the fundamentals of best practices in communications has allowed Beth to work with a variety of organizations across Los Angeles County. Beth has also worked as a Visiting Professor in The UCLA School of Theatre, Film and Television for the past nine years instructing graduate and undergraduate students and serving as a thesis advisor to select students.

About Hershey Cause Communications:

Hershey Cause Communications helps nonprofits, foundations, government agencies, and for-profit businesses tap into the power of smart communications to make a positive impact in local communities and around the world by using “Communications for Good.” The agency also provides in-person capacity building trainings and a wide range of online tools and resources to help individuals strengthen their communications skills.

Proposed Survey Questions for Participants

Please visit this link: https://www.surveymonkey.com/r/JB9TLC9

Date: Wednesday, October 18, 2017

Time: Check-in, light snacks and program: 6:00-8:30 p.m.

Location: Southern California Gas Co., 8141 Gulana Ave., Playa del Rey, CA 90293


*NCM Network Members = $40 – CLICK HERE to register

*Non-Members / Guests = $50 – CLICK HERE to register

Your participation in this program helps fund NCM Network’s Lisa Davidson Memorial Scholarship for college sophomores and juniors majoring in communications, journalism, radio, or television at a four-year Southern California college or university. The scholarship program recognizes outstanding students who demonstrate excellent potential for improving the lives of the Southern California community through a communications career.

QUESTIONS: Send an email to Joyce Harris at joyce.e.harris@hotmail.com or call (800) 752-6515.

RSVP DEADLINE: 5pm on Monday, October 16, 2017.


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